Logo & Brand Identity
Asteria – Labels & More
Asteria, founded in 1985 as a Belgian family business, has grown under CEO Ives Declerck into the international Asteria Group, with over 40 plants across Europe.
They are labelling and packaging experts on a mission towards innovative labelling and smart printing solutions.
They are labelling and packaging experts on a mission towards innovative labelling and smart printing solutions.
Derived from the name Asteria, meaning “of the stars” in Greek, the identity centres around a distinctive abstract star symbol. Its fluid, geometric form brings a contemporary twist to a celestial reference, balancing elegance with a playful spark.
Paired with bold, confident typography, the symbol creates a striking visual identity that feels both established and forward-thinking. A vibrant flash of blue adds energy and contrast, giving Asteria a memorable signature that shines across every touchpoint.
The Asteria and partner logos share equal visual prominence in a 50/50 lockup, available in both vertical and horizontal formats. The Asteria logo must always appear on a white background, positioned below the partner logo in vertical layouts. The partner logo must appear in white against the corresponding Asteria star colour background.
The colour band is a distinctive and versatile Asteria brand element, used across digital and print applications. Available in three brand colours, the band always matches the corresponding star colour.
It can run horizontally or vertically, with flexible thickness to suit each application. The arrow can slide freely along the band to highlight key content or visual elements.
Asteria boxes are distinctive graphic elements that strengthen brand recognition through their unique shapes and brand colours. They create a consistent visual identity across different applications, particularly when combining product imagery from multiple suppliers. Overlaying these boxes on images to house headlines and copy helps maintain a cohesive and recognisable look and feel.
