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The KitKat kit
Taking the brand’s "have a break" tagline to innovative new levels, KitKat paired with scale model kit company AirFix to create a special edition of its miniature Supermarine Spitfire. These kits were sent to a range of model-making YouTubers who, upon opening the packaging, discovered a sealed KitKat into the kits mounted on a 3D-printed plastic sprue.
The KitKat itself comes into play at step 38 of the model-making process, under the instruction "have a break". The concept was created by Jeremy Little and James Hobbs. I was brought in as a designer to create all the assets.
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A 3D biodegradable sprue was designed, using KitKat's typeface.
![](https://cdn.myportfolio.com/306683c3-22a5-480d-a6c7-7afb2be0166b/fc2f1333-6614-4ce1-97db-0c5bb3e72e04_rw_1920.jpg?h=2b5288c640e96d18147b8aebb1c968e5)
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A sticker was created for the box as a little reference to the contents,
![](https://cdn.myportfolio.com/306683c3-22a5-480d-a6c7-7afb2be0166b/dc8ccca0-29a3-4ef0-88f7-d6b1e8a926da_rw_1920.jpg?h=fe8fe3de9a53a41486acbab3e7d2c972)
The bespoke instructions were illustrated in typical Airfix style. Using lots of greys and concentrations of reds.
![](https://cdn.myportfolio.com/306683c3-22a5-480d-a6c7-7afb2be0166b/dfddb637-0e30-4e9a-9baa-546b67108f5c_rw_1920.jpg?h=85508e5644761ffec53d601576788787)
CREDITS WUNDERMAN THOMPSON UK
Chief Creative Officer: Steve Aldridge - Executive Creative Director: Lucas Peon - Global Creative Director: Jason Berry - UK Creative Director: Jo Wallace - Creative: Jeremy Little - Creative: James Hobbs - Designer: Xavier Segers - Business Director: Paul Kirkley - Associate Business Director: Sam Brooks - Account Director: Chris Braks - Account Manager: Ben O’Neill-Gregory - Senior Producer: Joseph Bassary - Social Media Specialist: James Treen - Product Designer: Chris Savage
Chief Creative Officer: Steve Aldridge - Executive Creative Director: Lucas Peon - Global Creative Director: Jason Berry - UK Creative Director: Jo Wallace - Creative: Jeremy Little - Creative: James Hobbs - Designer: Xavier Segers - Business Director: Paul Kirkley - Associate Business Director: Sam Brooks - Account Director: Chris Braks - Account Manager: Ben O’Neill-Gregory - Senior Producer: Joseph Bassary - Social Media Specialist: James Treen - Product Designer: Chris Savage