National campaign in Belgium, against littering.
The posters show in a simple way and with understandable illustrations, how the dynamics and impact of a group (French cancan and crowd surfing) can make a difference. That in a joint effort we can contribute to keep our neighbourhoods clean.
After the shoot all paper and materials were recycled.
Art direction: Han Verschaeren
Craft & Design: Xavier Segers
Photography: Ellie Van den Brande