CUPRA X XAVIER SEGERS
BRUSSELS PADEL OPEN 2022
BRUSSELS PADEL OPEN 2022
Partnering up with Cupra for their activation happened on 3 levels:
Starting off I designed a bespoke visual language to be used on multiple assets like photo booths and other deliverables. Secondly during the 5 day event I created digital backgrounds live based on the bespoke botanical elements for visitors to use in the photo booths. Lastly I customised padel rackets at the Cupra stand using spray paint, posco pens and bespoke laser cut elements.
Starting off I designed a bespoke visual language to be used on multiple assets like photo booths and other deliverables. Secondly during the 5 day event I created digital backgrounds live based on the bespoke botanical elements for visitors to use in the photo booths. Lastly I customised padel rackets at the Cupra stand using spray paint, posco pens and bespoke laser cut elements.
Visitors that participated with the activation were able to win these designer rackets. Also brand ambassadors and high profile padel players were gifted rackets as a souvenir for the Brussels Padel Open 2022. This activation was filmed and used on social media and other platforms.
I was asked to use Brussels as an inspiration for my designs. So my botanical elements were an ode to the many beautiful art nouveau houses in the Belgian capital. Also an abstract Atomium was used with padel balls to emphasise the location
I lasercut the Cupra logo to place on the rackets to ensure brand awareness. Also the Atomium logo was added to the racket as a reminder of the event. All the lasercut elements were sanded and sometimes painted.
I used the Cupra brand colours as the base coat for the rackets.
Creating a metallic copper gradient to various blues.
Creating a metallic copper gradient to various blues.
For the live customisation of the padel rackets, I continued the theme of the botanical elements. This ensured a consistent look and feel with all the Cupra touch points at the activation stand.
Visitors that participated with the activation were able to win these designer rackets. Also brand ambassadors and high profile padel players were gifted rackets as a souvenir for the Brussels Padel Open 2022.
