This image was created for a campaign aimed at young people to raise awareness about boundaries and consideration of others' level of physical touch. The depiction of a snake and a bird highlights the dangers of inappropriate or forced physical contact and the imbalance it creates. It emphasises the importance of considering the context before initiating any physical contact. Agency: TBWA Belgium / Client: Plan International
This illustration has been long listed for a World Illustration Award 2023 under the category advertising.
The WIA are organised by The Association of Illustrators and the Directory of Illustrators.
I wanted to highlight the context in which a hug or other intimate contact could be considered inappropriate. It's always good to reflect and see who you're interacting with before entering someone's personal space. It's not always appropriate or a good idea. Various reasons can lay at the basis of this, like how good do you know each other, age, work hierarchy, etc. The snake and the bird symbolise this imbalance.